Archive for September, 2010

Toyota: the next big thing?

September 10th, 2010
Posted in Automotive Industry News, Car News, Toyota Motors

toyota_share.gif

In the recent years, we have seen the admirable growth of Toyota car sales. Not only that, because recently, Fortune magazine included Toyota in its “Most Admired Companies” list (third on the list, just after General Electric and Starbucks, two non-automobile companies). The trend shows that Toyota has been continuously dominating the US market when talking about car sales. GM, Ford and Chrysler had been experiencing a downward slope while Toyota is experiencing the opposite.

Toyota has also been a part of the Fortune magazine’s “Most Admired Companies” for two years in a row. The reason for this, according to American consumers, is that, Toyota has been doing very good in listening to what their customers want. Toyota never gave in to the “hottest car in the world” competition. They made cars based on what the consumers need, and this style of marketing surely paid off.

Photo taken from http://money.cnn.com